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Case Study

Your Ultimate Source for Travel Documents and Insights.

Project Type

Academic 

Role

UX/UI Designer

Duration

8 Weeks

Device

iOS Mobile

Tools

Figma

Canva

Slack

Otter.ai

Google Slides

Methodology Used

Desing Thinking

The illustration above depicts the five stages Design Thinking. I used this non-linear iterative process because centers on the user's needs and finding the best solutions, rather than focusing on the problem. 

Before I proceed....

How did TravelSavi
come about?

TravelSavi was designed to simplify travel planning, offering information on passports, customs, visas, and more in one place, reducing travelers' stress and enhancing their travel experience. But beyond its practicality, it represents the realization of something born out of pure curiosity and my genuine interest, that eventually became my Capstone project. It has allowed me to delve into the complexities of the travel industry and understand the challenges that travelers encounter when traveling abroad. 

Empathize

Introduction

In this new post-pandemic reality, US travelers have become more enthusiastic about traveling abroad, joining the wave of Post-Covid “revenge travel.” However, it’s important to recognize there are still many stress inducing factors to consider when traveling internationally.  These include the complexities of planning and logistics as well as ensuring eligibility for travel and entry to the intended destination.

The Problem

A significant 79% of travelers encountered at least one issue that impacted their travel plans. There are many factors to consider when traveling internationally. keeping up with the ever-changing and evolving regulations has proven difficult, leading to missed flights and instances of disrupted itineraries, or in worst cases, denied entry to intended destinations.

While conducting secondary research, I uncovered eye-opening insights about U.S. travelers' sentiments regarding air travel, along with additional noteworthy facts related to airline travel.

The
Research

At least 14% of traveling Americans lost money due to canceled or disrupted plans.

Independent Survey Results on the American Sentiment Toward Travel

34%

Said Travel is much less enjoyable

45%

Said the reliability of air travel has worsened

5o%

Said the behavior of other travelers has declined

U.S Travelers' Concerns

Top 8 Countries with the Most
Travel Requirements for Entry

After doing all my secondary research, I began to wonder...

HOW MIGHT WE help airline travelers be informed of the necessary international travel requirements in order to avoid instances of being denied entry to their destination?

Hypothesis

Based on the findings of the secondary research and the assumptions I drew from those findings, I formulated a hypothesis statement. This served as a foundation for my primary research to confirm or disprove my assumptions and pivot if needed

I believe that...

Travelers lack awareness and are overwhelmed by the process of collecting the required information for international travel entry requirements.

I will know I am right when I gather the following feedback from my interviews:


At least 2 out of my 3 participants confirm that they have run into issues at the port of entry of their intended travel destination.”

Primary Research Plan

Methodology

I conducted 3 individual interviews with frequent travelers, and then gathered and analyzed meaningful insights from my participants' responses.

Desired Outcomes

I aimed to successfully identify the pain points that have the most significant impact on U.S. travelers' and ideate ways to mitigate these issues and enhance the overall travel experience with the help of technology.

My goal for the research portion of this project was to gain a comprehensive understanding of the challenges faced by U.S. travelers during international travel, which allowed for opportunities to develop targeted solutions to where it's most needed.

The Feedback from My Interviews

These are just some quotes from my participants

highlighting their opinions.

Define

As I moved on to the next phase of the design thinking process, it was time to synthesize my findings through affinity mapping.

Affinity Map

Themes Derived from Data

The Chosen One

  • All 3 participants expressed frustration due to disorganized travel entry information, leading to stress and overwhelm.

  • The lack of clarity hinders their ability to comprehend requirements and locate necessary information for timely document submission.

Persona

With all this information at hand, I was ready to create a persona that embodies our users and their needs

After creating the persona, I reviewed the initial HMW statement and revised it to better address users' needs, as they faced issues at various travel stages, not just upon reaching their destination.

REVISED

HOW MIGHT WE...

empower airline travelers with resources and tools that proactively address potential issues in order to help them navigate the intricacies of international travel?

Once the HMW question was revised, I began to create user stories and epics to succinctly depict the user's needs and desires, providing a view of product functionality from their perspective

User Stories

Epics

Chosen Epic & User Stories

I selected Documentation Requirements and Notifications as the most compelling epic, focusing on maximizing user benefits aligned with their needs and addressing their most pressing pain points.

The user stories chosen with that epic were the following:

 

  1. As a U.S traveler going abroad, I want to make sure that my passport has sufficient validity for my trip to Bangladesh so that I don't have any issues at the port of entry.

  2. As a U.S. traveler going abroad, I want to have clear information on customs regulations in Bangladesh, for the allowed and restricted goods so that I can avoid penalties at the airport.

  3. As a U.S. traveler going abroad, I want to stay updated on any changes or updates on travel requirements for Bangladesh so that I can make adjustments if necessary.

Task Flow 

I created a task flow with the chosen epic and user stories to walk my persona through the process of completing a few tasks through what would eventually become the app.

Ideate

UI Inspiration

At this stage in the process, I initiated the ideation phase, gathering various UI elements and components to inspire my sketches. These  included cards, drop down menus, login screens, buttons, CTAs, lists, and more, which served as valuable references.

Screenshot 2023-09-05 at 11.46.24 AM.png

Sketches

After accumulating ample UI inspiration, I started sketching various screen variations to map out the task flow. This phase was particularly enjoyable for me as it provided an opportunity to demonstrate my creativity and analytical thinking in determining the optimal user-centric solutions

Wireframes

I selected the final nine solution sketches from the pool of ideas and proceeded to bring them to life by creating grayscale wireframes in Figma. This step marked the transition from conceptualization to a more concrete representation of the user interface. These grayscale wireframes served as the foundation upon which I would iteratively refine and develop the final design, ensuring its alignment with user needs and objectives.

Grayscale Palette

I used a spectrum of eight distinct gray shades in the initial wireframes, strategically applying them to body text, icons, placeholder text, buttons, strokes, drop shadows, etc. This nuanced use of grays added depth to the design, preventing it from appearing overly flat.

Prototype

Once the wireframes were completed, the next step was to interconnect them and create a prototype, ensuring their readiness for user testing and evaluation.

Test

Usability Testing

Objectives
  • Conduct one round of individual user testing with five participants to assess the app's navigation intuitiveness and the testers' comprehension of assigned tasks.

  • Observe the testers' engagement with the app, and gather immediate feedback to facilitate iterative design enhancements, and optimize the overall user experience.

Testing Scenario & Goal

Scenario presented to every participant:

"You are a marketing Manager assigned to a campaign in Bangladesh. You have already downloaded the Travel app and will log in to find specific information about travel requirements.”

User Tasks

All testers were presented with the same six tasks to complete, with the scenario given above.

Sessions Output Results

4/5 participants were able to complete each task successfully, proving that the app is functional and easy to navigate.

I did however, receive suggestions from three testers to make improvements to the app for an enhanced user experience. I incorporated their suggestion into my prioritization matrix.

Brand Development

With the five steps of the process visited, it was time to focus on brand development.

Brand Feeling
Chosen Adjectives

To stay aligned with what the brand should evoke, I arranged the chosen adjectives into a "more A than B" list.

Name Brainstorming

For the brand name, I aimed for easy user identification that strongly embodies the brand's purpose and mission, while maintaining an inviting tone.

TOP 3 Names
Chosen Name
Wordmark Sketches

For the app's wordmark, my goal was to evoke a positive user experience. After exploring various names, I combined "travel" and "savvy" to create a compelling blend.

Digitizing the  Sketches
Chosen Wordmark & Logo

After exploring different wordmark variations, I finally decided on a word and icon combination. I wanted a simple and clean look, with clearly visible letter distinctions for accessibility.

Moodboard & Exploring Colors
Frame 7 (1).png
Curated Moodboard

This inspiration board is a visual tapestry of images, textures, typography, concepts, scenarios, and abstract elements, that spark creativity and guides the direction I should take for the brand identity.

Selected Brand Colors
App Icon
Atomic Design Methodology
A snipet of what's included...
HI-FI Prototype

Key Learnings

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